Haier company established in 1984.
Starting with household electrical appliances company Haier to the end of the 90s. embarked on a new expansion and the emerging market - mobile telephones, which in March 1999, the division of Haier production of mobile phones was founded in Qingdao, high-tech industrial park in South China, a new line of business for Haier initially developed former managers Motorola.
Today, Haier - multinational company, which has been widely recognized by the world community. In terms of the production of home appliances Haier is the 4th largest in the world (according to Euromonitor data).
Haier has entered the top five "50 most competitive on the Chinese companies to the world market", a list of which was published in the Beijing International Business Forum-2006, and in the list of 100 most powerful brands in the world (Haier - the only Chinese company represented in the ranking) and the head of the Haier Group, Mr. Zhang Zhuymin, according to the authoritative business publication "Financial Times", occupies 26th place in the list of 50 most influential business leaders of the world.
The turnover of the company Haier -. More than $ 13 billion Haier shares are placed on the Shanghai Stock Exchange.
During the years of successful work the company has significantly expanded the range of products and today is the largest high-tech equipment manufacturer, representing 96 model series and 15 000 models of products: LCD-TVs, plasma screens, DVD-pleery, mobile phones, laptops, washing machines, dishwashers, refrigerators, microwave ovens, air conditioners and others. of Haier owns more than 6000 certified development, including innovative 819 inventions and 589 patented technologies.